![]() ![]() If you're sick of the relentless advertising, you might want to consider a YouTube Premium subscription. The platform has become quite ad-heavy in recent years, both in terms of unskippable ads, and in-video sponsorship integrations. So, while we welcome this change, we'll be interested to see what Google does to replace these advertisements, if anything. Plus, desktop users are more likely to have ad-blocking measures installed, so we'd imagine the impact will be minimal. It makes sense to us, the majority of YouTube views come from mobile platforms, where the ad format is not used. ![]() YouTube confirmed its decision to scrap the format in a YouTube Help Forum post, stating that overlay ads are a legacy format and disruptive for viewers.īeginning on April 6 2023, overlay ads will no longer appear on the site, and will be removed as a monetization option in YouTube Studio.īut what about creators? Is this change going to affect their revenue? YouTube doesn't seem to think so, simply stating that "these ads only appeared on desktop, and we expect to see limited impact for most creators as engagement shifts to other ad formats." ![]()
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